Hi [subscriber:firstname | default:subscriber],
In MailPoet, you can write emails in plain text, just like in a regular email. This can make your email newsletters more personal and attention-grabbing.
Is this too simple? You can still style your text with basic formatting, like bold or italics.
Finally, you can also add a call-to-action button between 2 blocks of text, like this:
Thanks for reading. See you soon!
The MailPoet Team
' . __("Unsubscribe", 'mailpoet') . ' | ' . __("Manage your subscription", 'mailpoet') . '' . __("Add your postal address here!", 'mailpoet') . '