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Hi [subscriber:firstname | default:subscriber],
In MailPoet, you can write emails in plain text, just like in a regular email. This can make your email newsletters more personal and attention-grabbing.
Is this too simple? You can still style your text with basic formatting, like bold or italics.
Finally, you can also add a call-to-action button between 2 blocks of text, like this:
Appy
Address Line 1
Address Line 2
City
' . __("Unsubscribe", 'mailpoet') . ' | ' . __("Manage your subscription", 'mailpoet') . '